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COLOR WOW

Color Security Shampoo

Who should use it?


Perfect for all hair types. Best shampoo for color-treated hair, safeguards against color fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions.




How to use


Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Security Conditioner and style as usual.




What is so revolutionary about Color Wow Color Security Shampoo?


Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.




Can Color Security Shampoo be used on all hair types?


Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types.




I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?


It is the perfect choice for washing…and prolonging! extensions because the formula has NO SILICONES OR CONDITIONING AGENTS: ingredients that are literally used to loosen and detach extensions.




Can Color Security Shampoo be used on hair that has had a keratin treatment?


Yes, our shampoo is safe, mild and perfectly suited for hair that has had a keratin treatment.





Color Security Conditioner

Who should use it?


Fine, thin, or fragile hair that needs light hydration that won’t flatten hair. Hair that tangles easily. Color treated hair and chemically treated hair. Curly and textured hair.




How to use


After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.




Do I have to use Color Security Shampoo with Color Security Conditioner?


Color Security Shampoo and Conditioners are complementary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing agents WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!




Which of the two Color Security Conditioning formulas is right for me?


Color Security “fine-to-normal” is a lightweight, anti-flattening formula for fine/thin color-treated hair.

Color Security “normal-to-thick” is a smoothing, cuticle-sealing formula for normal coarse or curly color-treated hair.





Dream Cocktail

Dream Cocktail - Carb Infused


  • Who should use it -Anyone with fine, flat thin hair who wants body, fullness and volume. Color-treated hair. Chemically-treated hair that has lost proteins.
  • How to use - After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, concentrating on “breakage zones” DO NOT RINSE OUT! Style with heat to activate.
  • Where do the Cocktails fit in my hair care routine? - Cocktails should be used on damp hair AFTER cleansing and conditioning and BEFORE styling.
  • Do I have to use a blow dryer or style with heat after applying a Cocktail? - The formulas were created to be activated by heat, which optimizes the bond-rebuilding process and results.




Dream Cocktail - Kale Infused


  • Who should use it - People with fragile, damaged hair, split ends, thin, frizzy, or dry hair. Chemically-treated hair. If you have a keratin treatment, if you braid your hair, have extensions or want to grow longer hair.
  • How to use - After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, concentrating on “breakage zones” DO NOT RINSE OUT! Style with heat to activate.
  • Where do the Cocktails fit in my hair care routine? - Cocktails should be used on damp hair AFTER cleansing and conditioning and BEFORE styling.
  • Do I have to use a blow dryer or style with heat after applying a Cocktail? - The formulas were created to be activated by heat, which optimizes the bond-rebuilding process and results.




Dream Cocktail - Coconut Infused


  • Who should use it -Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Color-treated hair, keratin-treated hair. Over-processed or damaged hair.
  • How to use - After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, concentrating on “breakage zones” DO NOT RINSE OUT! Style with heat to activate.
  • Where do the Cocktails fit in my hair care routine? - Cocktails should be used on damp hair AFTER cleansing and conditioning and BEFORE styling.
  • Do I have to use a blow dryer or style with heat after applying a Cocktail? - The formulas were created to be activated by heat, which optimizes the bond-rebuilding process and results.




Which Dream Cocktail is right for me?






Dream Filter

Who should use it?


Anyone who has hard water or well water, or swims in chlorinated pools. If you have blonde, grey, or white natural or color-treated hair. If you have any shade of color-treated hair that looks orange, brassy, greenish. If you have coarse, stiff, dull, unresponsive hair. Before color processing.




How to use


Apply to dry hair before shampooing. Spray evenly to saturate hair thoroughly. Wait 1-3 minutes, then shampoo. For best results, use Color Wow Color Security Shampoo and Color Security Conditioner.




What elements does Dream Filter remove from hair?


  • Calcium, Magnesium, Aluminum: Leave behind heavy buildup, which dulls color, weighs hair down and makes it feel dry.
  • Iron, Manganese: Discolor hair by causing it to oxidize, resulting in brassiness.
  • Copper: Interferes with color processing by acting as a catalyst with developers, accelerating their strength and causing damage inside and out.
  • Chlorine: Produces a green tint on light hair and causes dark hair to turn even darker.




Does Dream Filter affect color processing?


Yes, in a good way! Dream Filter removes metals (like copper and manganese) that act as catalysts to accelerate developers, which can lead to unpredictable results and damage to hair, inside and out. Dream Filter should be used prior to a lightening service to ensure best results.




Is Dream Filter color safe?


Yes, it is pH balanced and does not contain any harsh ingredients.




Is Dream Filter keratin safe?


Yes, it does not contain any ingredients that will adversely affect a keratin treatment.




Will Dream Filter work on wet hair?


Yes, but when hair is wet Dream Filter gets diluted and cannot work as effectively. For best results, apply Dream Filter to dry hair.





Color Control

Who should use it?


Natural, color-treated blondes and anyone with blonde highlights. White hair, grey hair and any fair hair shades that turn yellow or brassy. Anyone who uses purple shampoo.




How to use


Use after shampooing and conditioning. DO NOT PUT ON SOAKING WET HAIR. The brassier your color, the drier your hair should be when applied. Shake can well, then invert to dispense foam into palm. Apply directly to brassy areas or all over. Leave in, style as usual.




What is it?


  • Lightly tinted, leave-in foam helps neutralize brassy, yellow tones in blonde, white, grey, and all fair shades
  • No messy, dark dyes that stain hands, towels, and clothes
  • Renews elasticity; boosts volume + bounce





Dream Coat Anti-Frizz Treatment

Who should use it?


Anybody who’s hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have color-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.




What is it?


  • Acts like a mini Keratin treatment
  • Transforms all hair types, creating silky, glossy, frizz-free results




How to use


Requires blow drying to activate. Shampoo, condition, towel dry. Divide hair into sections. Spray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos.




Can I use other products with Dream Coat - both wet and dry?


When you apply Dream Coat, you can use a small amount of a Color Wow Cocktail before Dream Coat. We do not recommend applying other products to wet or damp hair before applying Dream Coat. When hair is dry, you can use your normal styling products. The next time you shampoo, you can use other wet stylers.




Can you use this product if you've had a keratin treatment in your hair?


Absolutely. Keratin treatment works inside your hair. Dream Coat works only on the surface. It doesn't interfere with your Brazilian blowout.





Extra Mist-ical

What is it?


  • Breakthrough, light-weight flower-powered shine spray
  • Even dehydrated hair looks glossy and healthy
  • Non-greasy, non-drying
  • Won’t weigh down or flatten your style




Who should use it?


Everyone who wants super glossy, healthy looking hair. Add brilliant shine to dull, dry, dehydrated hair. Give new life to over-processed or damaged hair. Perfect shine spray for color-treated hair. Give a glossy healthy boost to drab, matte blonde, make grey hair sparkle, light up brown hair with rich, dimensional radiance. Great for curly and textured hair. Makes highlights pop.




How to use


After styling, apply a light all over misting for instant, intense gloss. For deep rich luminosity, hit it with a blow dry to infuse radiance into every strand.





One Minute Transformation

What is it?


Use on dry hair for instant de-frizzing

  • Avocado Oil + Omega 3’s hydrate + nourish
  • Quick bedhead “day two” styling
  • Grooms + silkens without greasy look or feel




Who should use it?


Anyone whose hair gets poofy or frizzy when dry. Color-treated hair, or over-processed hair. After a workout to reboot style. Busy moms. Anyone who wakes up with nasty hair ;)




How to use


Use on dry hair. Apply a small amount to frizzy, unruly areas. Brush through with a flat brush to smooth away frizz and creases/dents caused by hair clips, ponytail clasps, headbands, etc. For a more polished look, wrap sections around a brush and hit for 15 seconds with blow dryer heat.





Pop + Lock

What is it?


  • Works on wet or dry hair
  • Tames frizz and flyaways
  • Seals split ends
  • Super easy to get tight & clean, flyaway-free braids
  • UV protection for your hair
  • Heat protectant




Who should use it?


If you have dull, dry or frizzy hair. When hair color looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split ends. Great for curls and textured hair.




How to use


Use on wet or dry hair. On wet hair: Apply a few drops on hands, distribute through hair, concentrating on lower lengths and ends. Style as desired. On dry hair: Apply a few drops on hands, smooth lightly through hair sections as desired for a frizz-free, glossy polished finish.




Can it be used on both wet or dry hair?


Yes, Pop & Lock can be used on both wet or dry hair. It combines two top technologies, oil plus serum, for sleek texture and epic shine. Moisturizing oils help repair over-processed hair while serum forms a crystal clear, high-gloss sheath to lock in lubricants. It works on both wet or dry hair, without greasy buildup and also provides UV protection.





Cult Favorite

What is it?


  • Brush-able, flexible, touchable
  • Won’t yellow, tarnish or cloud hair color
  • Non stiff, non sticky
  • Glossy finish + UV protection




Who should use it?


Anyone who wants long-lasting style that looks, feels, moves naturally. Safe for color-treated, fine, fragile, dry, dehydrated, damaged hair. Perfect for layered hair, creating ponytails and updo’s. Makes beachy waves last longer. Controls natural waves and curly hair styles. Keeps hair in place. Smoothes flyaways and baby hairs. Great for curly and textured hair.




How to use


Shake can well. Spray from about 10 inches away. Or, spray onto a brush (or toothbrush) for more precise application.





Style on Steroids

Who should use it?


Anyone with fine, flat thin hair who wants volume. Perfect for pixie cuts or layered hair. If you want beachy waves. If you want long-lasting results. To revive oily 2nd day hair. Color-treated hair. Girls with curls and textured hair.




What is it?


  • Instant fuller, thicker hair
  • Ideal for beachy waves
  • Doesn’t glue strands together when using hot tools
  • Heat Protectant




How to use


When using a curling iron/flat iron, spray hair section by section for bouncy curls or straight hair that moves. For major volume and fuller hair, flip head upside down and spray under-layers. Spray through midsection layers and rake fingers through to get sexy, undone finish.





Raise the Root

What is it?


  • Long lasting lift, body and fullness
  • Not stiff, sticky or brittle
  • Won’t yellow or darken color
  • Use on damp or dry hair




Who should use it?


Anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.




How to use


Spray onto damp or dry hair, concentrating at the roots. Style as desired.




Can I continue to use The Foam in combination with Raise the Root to manage flyaways?


Absolutely, you can definitely use The Foam first and then use Raise the Root hairspray.




Is Raise the Root a styling product or a hairspray?


The Raise the Root - Thicken and Lift Spray creates all-day lift, body and volume. So it is a hairspray, but also provides other benefits:

  • Keeps hair flexible and manageable
  • Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid
  • Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift
  • Contains a UV filter and crystal clear styling polymers that won’t yellow or darken hair





Speed Dry

What is it?


  • Faster, less damaging blow drying
  • Heat protection + hydrating, strengthening proteins
  • Helps prevent dehydration, damage, color fade




Who should use it?


Anyone who blow dries their hair. Essential for color-treated or dry, damaged or fragile hair. HOW TO USE LAB NOTES FAQS INGREDIENTS




How to use


Shampoo, condition then towel dry. Generously spray Speed Dry on hair and comb through. Apply other styling products as desired, then blow dry as usual. (But much faster.)




Can I use a Hair Cocktail with Speed Dry?


Absolutely. If you are using one of our Hair Cocktails, apply it first to towel dried hair before you use Speed Dry.




Does Speed Dry also protect your hair or only accelerate drying?


Speed Dry is formulated with silk and cashmere amino acids that help strengthen the hair during the drying process. Its alcohol-free formula ensures safer, better, faster blow dry for color-treated hair.





Root Cover Up

What is it?


  • Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
  • Precise application, no mess like root cover up sprays
  • Never stiff, sticky, or waxy like mascaras or crayons
  • Looks completely natural, mimics hair’s reflective qualities
  • Water-resistant formula, you can even swim in it
  • No waxes, dyes, or parabens
  • Can also be used to fill in hairlines and cover gaps to create the look of thicker hair




How to use


Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.




How often can/should I use Root Cover Up?


You can/should use the Root Cover Up to cover any greys or dark re-growth as they appear. The Root Cover Up will stay in your hair until you shampoo it out.




How long does Root Cover Up last?


Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.




Can I use Root Cover Up powder on chemically relaxed or permed hair?


Root Cover Up is perfectly suited for all chemically treated hair.




How do I style with Root Cover Up powder?


Our Root Cover Up powder should be the very last step in the styling process. Once you have finished styling, cover any visible grey roots or dark re-growth.





Dream Coat for Curly Hair

What is it?


  • Multi-award winning ultra-light spray
  • For glossy, defined waves and curls
  • Creates frizz-free, bouncy, “no crunch” curls




Who should use it?


Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.




How to use


After shampooing and conditioning, or wetting hair, squeeze hair to remove excess moisture. Spray on liberally section by section to saturate hair, making sure to spray the underneath section thoroughly as well. Air dry or blow dry using a diffuser.




How does it feel on the hair?


Like nothing is on your hair! Unlike typical products used to control and style curls (creams, serums, oils, gel sprays, etc) Dream Coat for Curly hair does not coat hair with heavyweight buildup that leave curls greasy and droopy or stiff, crisp and crunchy, Dream Coat for Curly Hair feels like NOTHING is on the hair, but the texture looks and feels exceptionally healthy and hydrated.




How often do I have to reapply the product?


Reapply Dream Coat for Curly Hair whenever you shampoo and condition your hair. Or, on days when you don’t wash your hair, wet your hair thoroughly then saturate with Dream Coat for Curly Hair. Air dry, or blow dry using a diffuser.





*all information & images from https://www.colorwowhair.com/us/